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Hermosa Beach
is a little beach suburb south of L.A. Part hippie and biker
haven and part yuppie playground, Hermosa has a long history
as a creative musical incubator. I grew up here, I surfed and
drank and barfed and fought and played music here. I run Hermosa
Records. Hermosa Records aspires to be the little record company
that both blows and informs minds.
Our mission: to introduce a new generation
of listeners to the possibilties of Improvised
music. This is not the free-form be-bop atonal noise
you might suspect. It is actually music that has form, holds
together, tells a story and (usually) returns to its opening
theme, but the journey along the way is chock full of strange
turns, enexpected style shifts, key changes and plot twists.
And all improvised on the spot! We specialize in live recordings
of musicians playing in a room (gasp!) instead of highly produced
3 minute masterpieces of pop crafstmanship. Nothing against pop
music, we are fans like anyone else, but we have something UNIQUE
to offer. This unique music will, we hope, gain acceptance gradually.
First people will laugh, then they'll hear the good musicianship,
then they'll see the value of improv as a musical statement.
That is our vision.
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